Jennifer Lopez Poses Nude to Launch a New Booty Balm Campaign on Her 53rd Birthday

25 JULY, 2022

By Monu Jha

In an interview with People Magazine, Lopez explained the reasoning behind her debut product, JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm.

"It was also the body part that our consumers wanted a targeted treatment for, and they couldn't find it on the market," she continued.

The singer said that creating this product has been on her mind her "whole life" after watching her mother struggle with cellulite growing up.

"I remember her wishing that there was some magic formula that was just going to make it disappear," she said.

Though creating a magic cellulite erasing cream may be impossible, Lopez says that she’s been able to develop a product that delivers noticeable results.

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