For the very first time in India, two of the streaming giants, ALTBalaji & MX Player, announced the biggest and the most fearless reality show – ‘Lock Upp: Badass Jail, Atyaachari Khel’. The show will be hosted by the Queen of Bollywood, Kangana Ranaut.
In a never-seen-before reality show, 16 controversial star celebrities will be put together in jail for several months and will be stripped of their amenities. The show will be streaming 24/7 on these platforms where the audience can punish or reward their preferred celebs.
MX Player and ALT Balaji will be the streaming partners for the show in collaboration and it’ll be streaming from 27th Feb on both of the platforms for free. You can watch the most unique reality show on these platforms for free from 27th Feb 2022 onwards.
Here is what the creators have to say about the show before it starts streaming.
Announcement to the first Metaverse Game
At the press conference, Ekta Kapoor along with Karan Bedi who is the CEO of MX Media announced the feisty Kangana Ranaut as the host for this first-of-its-kind format. ALTBalaji Group COO Zulfiqar Khan also announced that ALTBalaji will also introduce the world’s first fantasy metaverse game based on a reality show. An innovation like this is one of a kind and for the first time in India, this game will be introduced with Lock Upp where the audiences can play real and win real.
Kangana Ranaut on Lock Upp
Kangana Ranaut on being associated with the first of its kind show shared, “I am thrilled and excited for foraying into the OTT with such a unique and brilliant concept. The scale and reach of both ALTBalaji and MX Player are massive. I am sure this show will give me a great opportunity to get in touch with my fans and entertain them as the host of Lock Upp. I want to thank the boss lady Ekta for always being by my side, she has always been someone I admire and respect a lot. I am glad that she is there with me for my OTT debut as well. To all my fans out there, get ready for the most FEARLESS show ever!”
Ekta Kapoor Said…
Speaking about launching Lock Upp, Ekta R. Kapoor, shares: “I am glad to announce India’s biggest & the most fearless reality show Lock Upp hosted by the powerhouse of talent and the dynamic Kangana Ranaut. Kangana has been a very dear friend, I am glad to support and congratulate her on her first digital debut. Lock Upp is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant, and I am sure that it will captivate the viewers and set a new standard for reality shows. I am also glad that MX Player has partnered with ALTBalaji. I wish the team the very best and I am sure they will create history with Lock Upp and that it will be a roaring success!”
What does Karan Bedi have to say about Lock Upp?
Karan Bedi, CEO – MX Media added saying, “MX has always been a market disruptor – our user-first approach to create product and content experiences that appeal to our huge audiences’ segments has made us India’s largest entertainment platform today. Lock Upp is yet another step in disrupting the Indian entertainment ecosystem as it is designed as a digital-first non-fiction offering that will release on a scale that is unprecedented for India. We are excited to collaborate with ALTBalaji and with one of India’s finest actors – Kangana Ranaut.”
Zulfiqar announced the world’s first Metaverse game
Speaking about the game, Zulfiqar Khan, COO – Group ALTBalaji shares, “ALTBalaji is proud to be the first in the world to launch a metaverse game that is based on a reality show. Gaming enthusiasts around the world can explore this fantastic world that we are creating with elements of blockchain and NFTs. It is going to be a very exciting release and will introduce the viewers to the dynamic world of Lock Upp.”
Nikhil Gandhi Elaborated the Show for us
Elaborating on how this format promises to be an audience favorite, Nikhil Gandhi, COO – MX Media said, “At the heart of MX Player’s success lies the ‘Global Indian’ consumer and we have constantly been working towards creating content as per consumer preferences, especially given the large user base of over 300Mn globally spanning across the US, UK, Middle East South East Asia and more that we cater to on our platform. There is a lot of potential for an edgy, larger-than-life, captive reality show that Lock Upp is. And, with India’s favorite Queen, Kangana Ranaut as the host and sixteen incredibly popular contestants who will do anything & everything to survive in the jail – we believe this format will surely be an audience favorite.”
Mansi Shrivastav Speaking about this content partnership with ALTBalaji
Speaking about this content partnership with ALTBalaji, Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player said, “MX Player’s content design focuses on building a bouquet of engaging and entertaining offerings for our diverse audience and the biggest pillar of our content creation philosophy is our partnership with content creators and aggregators. To bring alive this unique captive reality series, we are thrilled to partner with ALTBalaji, one of the leading content creators in our country. Together, we share a belief in consumer obsession, and with this unconventional nonfiction offering – we are hoping to win millions of hearts.”
Conclusion
MX Player and ALT Balaji’s Lock Upp promises to be an engaging captive reality TV Series with all the ingredients that will keep you hooked to your seat while streaming the show for sure. A daring celebrity host who is also known for her rowdy behavior, compelling real tasks, dramatic fights between those 16 celebs, and an interesting mix of contestants who will do anything & everything to survive in the jail is the perfect amalgamation of entertainment.
ALTBalaji and MX Player will live stream this show 24×7 on their respective platforms for free and this is the most unique concept in itself and will have the audiences interact directly with the contestants. The audiences will be empowered to punish or award their chosen contestants and even play ‘Khabri’ to some of them. Produced by Endemol Shine India, the show premiers on ALTBalaji & MX Player from 27th February 2022.
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